Cayin Technology brings networked Digital Signage into Campuses

Released on = January 12, 2006, 1:04 am

Press Release Author = Cayin Technology

Industry = Computers

Press Release Summary = Chinese Culture University has chosen Cayin Technology to
implement a large scale networked digital signage solution throughout the four
campuses of the University.

Press Release Body = Taipei, Taiwan December 15, 2005 - Chinese Culture University
has chosen Cayin Technology to implement a large scale networked digital signage
solution throughout the four campuses of the University. 85 SMP-WEB display engines
have been installed; all of them are remotely controlled from a dedicated Computer
Center using two Cayin's CMS Performance servers.

Founded in 1962, the Chinese Culture University (CCU) consists today of four
campuses all separated from each other; One main campus and the School of Continuing
Education (three campuses). The University has a very good reputation among the
Taiwanese Universities and is famous to be an early adopter of multimedia
technology.

The CCU has recently decided to look for a new advanced solution to face four
challenges: provide the same information at the same time in every single campus
including live broadcast of school events, replace the old fashion paper
announcement board system by a new cost-effective solution, differentiate the image
of the school in a highly competitive Taiwanese education market and offer students,
teachers, school staff and visitors the chance to get updated and real time
information. After having tested a few products from the market, CCU decided to
adopt Cayin Technology's SMP-WEB display engine and CMS servers as their unique
solution.

Under a server-client structure (respectively CMS Performance and SMP-WEB), CCU's
administrators centrally and remotely manage system settings from the university's
Computer Center and distribute the right contents to the right display engines at
the right time in various sites via IP network (across several LANs). Targeted
information is displayed through 32"-37" LCD and 42" to 50" Plasma screens at
strategic places. The 85 controlled units are located at front gates, along
corridors, beside stairs, in front of elevators, and outside conference rooms
allocated in various buildings in the different campuses.

The multimedia content displayed is diversified in terms of formats (videos, images,
scrolling texts, and Flash animations) and information purposes - school news,
teaching materials, and public information. SMP-WEB perfectly suits the university's
needs, including the required capability of broadcasting live videos, such as TV
programs or the graduation ceremony which takes place in a dedicated auditorium. As
the university auditorium is limited in terms of seats in comparison to the number
of students, Cayin digital signage solution - SMP-WEB incorporates with CMS server -
allows every student to watch through the installed screens live manifestations
organized by the school. To bring all these features to the overall campus, CCU has
also decided to install SMP-WEB in the newly constructed school stadium, which
services with a larger audience volume.

SMP-WEB, small and stable Linux-based appliance, is a powerful display engine for
stand alone or networked digital signage system. All multimedia contents are
displayed in full-screen web pages, so designers can utilize their own familiar
web-editing tools to create the display. This system supports most popular web
languages, such as HTML, JavaScript, Macromedia Flash, DHTML, CSS, etc., and most
popular codec and file formats, such as MPEG-1, 2, 4, AVI, WMV, MP3, JPG, GIF, etc.
In addition to video, images, animations, and texts, SMP-WEB can easily extend to
provide interactive services incorporating with external devices such as touch
screen, keyboard, keypad, or mouse.

Like SMP-PRO, which is a skin-based display engine, SMP-WEB is deployed under a
server-client structure over IP network. Incorporated with Cayin's CMS server,
administrators through a web-based management tool can centrally and remotely manage
the contents, real-time streaming, and system settings of SMP-WEB players.

Digital signage, also known as narrowcasting or electronic billboards, is a network
of signs that use digital displays to communicate with target audiences in designate
locations by high-quality video, audio, animation, graphics, and texts. Replacing
and enhancing traditional signs, digital signage offers a multimedia communication
platform to promote, inform, and educate.

For more information on the dynamic digital signage, please visit the Cayin website
at http://www.cayintech.com/solution_signage.html

For more press information and press pictures, please download at
http://www.cayintech.com/press.html

Cayin Technology in Brief
Cayin Technology is established by a group of professionals specializing in
development, researches, and engineering. Cayin devotes itself to providing complete
solutions in multimedia, network, and embedded computing fields, integrating
computers and audiovisual appliances in various commercial applications, such as
dynamic digital signage, video-on-demand systems in retail, transportation,
education, and hospitality. In addition to standard products, Cayin also provides
tailored software and hardware services to meet customers' requirements for almost
limitless applications. Our mission is to continue to innovate and concentrate on
providing our customers with new forward-looking solutions.

More about Cayin Technology at http://www.cayintech.com

Cayin Technology Co., Ltd.
8F-2, No.577, Linsen N. Road, Taipei 104, Taiwan, R.O.C.
TEL: +886-2-2595 1005
FAX: +886-2-2595 1050
E-Mail: press@cayintech.com


Web Site = http://www.cayintech.com

Contact Details = Cayin Technology Co., Ltd.
8F-2, No.577, Linsen N. Road, Taipei 104, Taiwan, R.O.C.
TEL: +886-2-2595 1005
FAX: +886-2-2595 1050
E-Mail: press@cayintech.com

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